creases of emotion.

Creases of Emotion continues neum’s study of feeling,
turning emotion into form and fabric.
The collection takes the crease as a metaphor,
a fold that holds memory
and the delicate layers that shape who we are.

Inspired by winter sunsets seen during a journey,
prints of fading light are paired with touches of deep turquoise to introduce a cool, unexpected balance.
Knitwear becomes a central focus,
enriched with panels of contrasting textures to express the complexity and contradictions of emotion.

neum’s signature relaxed silhouettes and layering return,
this season infused with gathered and ruched details that echo subtle shifts in mood.
Every fold becomes a quiet record of feeling,
giving the pieces an expressive quality while remaining effortless to wear.

The campaign was photographed in Tokyo by Kodai,
known for his mastery of natural light and street photography.
Through slightly trembling frames,
expressive movement and a palette of cool tones,
the city’s winter streets become a cinematic composition, capturing both tension and poetry.

Creases of Emotion suggests that while some marks of the past may never fade,
they can be transformed into something meaningful,
leaving a permanent yet beautiful trace on the body and in time.

“crease of emotion.“ collection

Fashion Designer and Stylist: Ann Chen
Creative Direction and Production: stay chill studio
Photographer: Kodai Ikemitsu
Videographer: Kaori Akita
Model: Hanna and Hayate
MUA: Chihiro Yamada
Local producer: Mami Chino